The Last Mile

After 70 years, Volkswagen decided it was time to retire their beloved bug in an effort to move toward an electric future.

Enjoy 90 seconds packed with IYKYK Easter eggs for devoted Beetle Buffs as we follow a condensed timeline of the iconic car. From the groundbreaking VW advertisements by Bill Bernbach, to featuring in movies such as Footloose with Kevin Bacon, to purely just existing though counter-culture moments in the 60’s like Woodstock.

Top Gear / Motor 1 / Highsnobiety / Creative Review /Hypebeast/ Adweek / AdAge / LBB / Muse / The Drum

D&AD Wood Pencil / Creative Circle Award Gold / Shots Award Silver / CLIO Bronze / One Show Merit X2

Role: Associate Creative Director, Johannes Leonardo - New York

We used an age-old technique of rotoscoping, a traditional animation technique whereby every frame of footage is painted over, helping create both a unified feels and a texture that translates that warm affection of Bug owners. Here’s a little behind the scenes what we shot before we rotoscoped. Fun fact: the color palette is inspired by the original Beetle colors.

NYE SOCIAL Activation

As the year came to a close and we warmed up to air New Years Eve homage in Times Square, we engaged a global audience organically on instagram.

Then we invited fans to Say g(o\!/o)dbye by sharing their Beetle memories with #thelastmile.

Director: FX Goby, Nexus Studios