About Me

Hi, I'm Laura Osborne, Creative Director, Art Director and occasional tagline writer (La Dolce Velveeta). I’m a Pom Mom, aesthete, art & curio collector, audiophile and Desertfest NY disciple, based in London.

I’ve worked at boutique agencies, global advertising agencies and in-house. I am a concept and craft driven creative who has enjoyed imagining new brand identities, developing and launching new technology products, tugging at the heartstrings of brand fans and most of all, making people laugh.

TL;DR

  • I mobilised a meme that hit the front page of every major newspaper in London to New York

  • Introduced TFL Oyster contactless payments with Barclaycard

  • Brought tears to the eyes of the owner of the Glastonbury Festival

  • Launched Facebook Stories before Stories was mainstream social media lexicon

  • Prompted an AI neural network called ZenMan to write a screenplay on what love is

  • Gave the Volkswagen Beetle the retirement send off it deserved at New Years Eve Ball Drop, Times Square

  • Revitalised a 103 year old national treasure by sneaking Velveeta into Vogue.

Linked In Instagram iamlauraosborne@gmail.com lauraosborne.com

CREATIVE SHOPS

  • Mother, LDN (Freelance)

  • Hijinks, LDN (Freelance)

  • Unchartered, LDN (Freelance)

  • Grey Group, NY

  • FIG, NY

  • Johannes Leonardo, NY

  • The Factory, Facebook HQ, CA

  • Anomaly, LDN

  • BBH, LDN

BRANDS & CLIENTS

Amazon Web Service - Airalo - Modelo - Applebees - Viator - Childrens Hospital Colorado - Facebook - Google - Deloitte - Volkswagen - Audi - Alfa Romeo - RAC, British motor service - Virgin Media - Freeview TV - O2 Mobile - Vizzy Hard Seltzer, Molson Coors - The Glenlivet, Pernod Ricard - J2O, Britvic - Coca Cola - Mentos, Perfetti Van Melle - Barclays - Barclaycard - The Guardian - British Airways - Bang & Olufsen - Boots - Penguin Books - Old El Paso - Playstation - Waitrose - Tesco - No7 - Max Factor - Boots and Glenlivet.

PUBLICATIONS

Campaign US & UK, Adweek, Adweek Magazine AdAge , Creativity Online, Shots, Muse By Clio, LBB Online, The Drum, TechCrunch, The Fast Company, Forbes, Mashable, The Verge, Creative Review, Lurzer's Archive, Digital Arts, Hypebeast, High Snobiety, TopGear, The New Yorker, Bloomberg, USA Today, MSBNC News. Front page news of most national British newspapers, including the Metro, TimeOut, The Daily Mail, The Sun, The Times, The Guardian.

INTERVIEWS

  • Marketing Trendz

  • Muse by Clio

JUROR & MENTOR

  • The Webby Awards 2021 - Present

  • Lebook “Connections” Festival Jury NY 2024

  • Creative Equals “Creative Comeback” NY 2024

  • AICP Awards Judge 2022

  • MAIP Virtual Internship Program Mentor 2022

  • BBH Barn Jury

  • Young Creative Council Mentor


CABINET OF SHINY SHINY

  • Cannes Lion Shortlist x2 (Velveeta)

  • Effie Award Silver (Velveeta)

  • The Clios Bronze Award & Shortlist (Velveeta)

  • The Clios Bronze Award (Volkswagen)

  • D&AD Wood Pencil (Volkswagen)

  • Creative Circle Gold (Volkswagen)

  • The One Show Merit x2 Shortlist x3 (Volkswagen)

  • Shots Awards Silver (Volkswagen)

  • The Annies Nominee (Volkswagen)

  • Indigo Awards | Gold x2 Silver x1 (Kraft Mac&Cheese)

  • Campaign Big Awards (Mentos)

  • The Webby Awards (Barclays)

  • Young Cannes Lions UK

  • IPA Effectiveness Awards (Boots)

EDUCATION

  • The Audacious School Of Astonishing Pursuits: Art Director MegaMachine, Creative MegaMachine & CD MegaMachine

  • The Art Students League of New York: Fashion Illustration

  • General Assembly: Visual Design

  • D&AD Masterclass: Art Direction with Alexandra Taylor

  • Central St Martins: Art Direction in Film

  • Buckinghamshire New University aka Bucks Ad School | Graphic Design & Advertising, BA (Hons)

RESUME