Facebook Camera Launch
At Facebook I worked in-house with the Camera Effects team to launch Facebook Camera . At the time this was a swipe-to-camera mechanic within the App.
The launch involved a product-centric video showcasing how rich the Camera experience was with tools for sharing stories, frames, masks and direct messaging. We also created Facebook in-App ads driving to the product. I worked closely with designers and engineers to concept and develop the very first Camera Effects, including one commission by Hattie Stewart below.
Techcrunch | Mashable | The Verge | USA Today | Digital Arts Online | BBC.co.uk
Role: Senior Art Director, The Factory, Facebook HQ, CA
Results
The new in-app camera was launched with a video and carousel ad that inspired people to try it, resuting in an 8.8% lift in daily camera captures.
Over 147 Million people reached.
Hattie Stewart AR Mask