velveeta Brand Activation
La Dolce Velveeta is the platform that keeps on giving. We sold this to Velveeta while the rebrand was launching, together with our client I consulted on the development of the product with Nails Inc
It has offered both JL and partner agencies a platform to continue go wild with. From a 2.0 campaign with Andreas Nilsson to living the golden life with Julia Fox. I’m thrilled to see the platform is living on.
The polishes and stickers were available on Amazon and from Nails Inc.
And on social media we lived life pinkies out with star "RuPaul's Drag Race" contestant Gia Gun and influencers Jordan Kraig, Elle Dawson, José Hernandez and Cathy Cooper.
Photographer for Pinkies Out Polish: Blaise Cepis, DMB.
Also featured In: CNN, USA Today, The Today Show, Food & Wine, Delish, Thrillist, Yahoo, Fansided, Allure, The Decatur Daily